Last updated: October 2025

This Privacy & Cookie Policy explains how PRIMO (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website, make a booking, purchase a gift card, or join our mailing list.

We take your privacy seriously and handle your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

​

1. Who We Are

PRIMO

10 Railway Arches, Viaduct Street, Huddersfield, HD1 5DL

Email: info@primohuddersfield.co.uk

​

2. Information We Collect

We may collect and process the following personal data:

Identity and Contact Details: Name, email address, phone number

Booking Information: Reservation details, dining preferences, special requests

Payment Information: Card details (processed securely by our payment partners; we do not store card data)

Marketing Preferences: Opt-in to receive news and offers

Website Usage: IP address, browser type, device information, and browsing behaviour (via cookies and analytics tools)

​

3. How We Use Your Information

Your information may be used to:

Process bookings and manage your dining experience

Respond to enquiries and provide customer support

Send marketing communications if you’ve opted in

Process and deliver gift card purchases

Improve our website and overall guest experience

Comply with legal or regulatory obligations

​

4. Legal Basis for Processing

We process your data based on one or more of the following:

Performance of a contract – e.g., to fulfil a booking or order

Consent – where you have agreed to receive marketing communications

Legitimate interest – for day-to-day business operations and improving services

Legal obligation – to meet UK laws and regulations

​

5. Marketing Communications

If you have opted in, we may send you updates about PRIMO news, menus, and events.

You can withdraw consent at any time by clicking ‘unsubscribe’ in our emails or contacting us at info@primohuddersfield.co.uk.

​

6. Cookies Policy

What Are Cookies?

Cookies are small text files placed on your device to help our website function properly and provide a better browsing experience.

​

How We Use Cookies

We use cookies to:

Remember your preferences (e.g., reservation details or login information)

Analyse website traffic and improve site performance

Support marketing and advertising campaigns

​

Types of Cookies Used

Essential cookies: Required for site functionality (e.g., reservations, checkout)

Analytics cookies: Help us understand visitor behaviour through tools like Google Analytics

Marketing cookies: Used to deliver relevant adverts and measure campaign performance

​

Managing Cookies

You can choose to accept or decline cookies through your browser settings. Most web browsers automatically accept cookies, but you can usually modify your settings to decline them if preferred.

Please note that disabling cookies may affect website functionality.

​

7. Data Sharing

We only share your data when necessary and with trusted partners, including:

Booking systems (e.g., OpenTable or ResDiary)

Email marketing platforms (e.g., Mailchimp, Airship)

Payment processors for gift card purchases

Website hosting and analytics services

Regulatory or legal authorities, when required by law

​

All third parties are required to keep your data secure and use it only for legitimate purposes.

8. Data Retention

We retain your information only for as long as needed for the purposes it was collected.

For marketing communications, your data will be kept until you opt out.

​

9. Your Rights

Under data protection law, you have the right to:

Request access to your personal data

Correct any inaccuracies

Request deletion (“right to be forgotten”)

Withdraw consent for marketing at any time

Object to processing or request restriction

Request data portability

To exercise these rights, contact: info@primohuddersfield.co.uk

​

10. Data Security

We use appropriate security measures to protect your personal information against unauthorised access, loss, or misuse. All data is stored securely and processed within the UK or the EEA where possible.

​

11. Links to Other Websites

Our website may include links to other websites (for example, booking systems or social media).

Once you leave our site, we are not responsible for the protection or privacy of any information you provide on external sites.

​

12. GDPR Consent Statement

By submitting your details through our website (for example, when joining our mailing list or making a reservation), you consent to the collection and processing of your personal data as described in this policy.

You have the right to withdraw this consent at any time by contacting info@primohuddersfield.co.uk or unsubscribing via email.

​

13. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect legal or operational changes.

The most recent version will always be available on our website, with the date of the latest update clearly shown.

​

PRIMO

10 Railway Arches, Viaduct Street, Huddersfield, HD1 5DL

Email: info@primohuddersfield.co.uk